The persuasive techniques used for print messages also work with electronic messages; there are, however, a few key differences. Identify the guidelines for creating effective e-mail sales messages. Check all that apply. Keep the main information "above the fold."

Craft a catchy subject line.

Do not include color graphics.

Provide a means of opting out.

Make the message short, conversational, and focused.

Fill in the blank with the most appropriate answer.

Online forums like blogs and Twitter can be powerful marketing tools used to generate .

Identify an element of a successful persuasive tweet.

To fit in all the AIDA elements, break a longer message into a multi-part tweet.

Target tweets at notable public figures in the hopes that they will retweet.

Include a call to action to click a link, sign a petition, or follow a related company outlet.