By 2002, Fisher's strategic initiatives in China had yielded significant results. They had 63% of the retail film market and 7,000 stores. A. Exporting
B. Contractual agreements
C. Strategic alliances/joint ventures
D. Direct investment

Strategic alliances/joint ventures

Explanation:

From the question, we are informed that by 2002, Fisher's strategic initiatives in China had yielded significant results and that they had 63% of the retail film market and 7,000 stores.

The method used for their success was the strategic alliances or joint venture whereby two or more business or individuals come together and utilize the resources available to carry out a particular objective.

answer; engaging in effective public relations;

answer; only identify and interpret trends in the marketplace;