Identify at least two challenges that Salesforce faces and explain why these are important challenges to Salesforce.

Two challenges that Salesforce may face today:

1. Competitions

2. Cash Flows

Explanation:

1. Salesforce has been the global Software-as-a-Service (SaaS) provider for Customer Relationship Management (CRM) system. However, they are challenged by new market joiners such as Hubspot. There are also new startups offering free and simple cloud-based CRM systems that targetting small businesses. The entry of the new competitors seriously threatens the leading market share of Salesforce.

2. The current pandemic affected negatively to all enterprises, including Salesforce's outstanding customers. They should expect a drop in their total number of fee payers while the cost to maintain their high product standard is still the same as before. It may give them a lot of working capital headaches.

answer; encouraging the development of innovations by firms attempting to break a monopoly; (creative destruction)