Dustup, a cleaning products company, was trying to revive its old wood floor waxing product. It began offering an augmented service of a small brochure called "Ask a Wood Floor Expert" to its bottles. The brochure included information and a customer support hotline. However, shoppers removed the brochure from bottles in the store, so few bottles were purchased. At the same time, Dustup began receiving a flood of calls to its hotline. This increased Dustup’s costs 30% over projections. What question did the company forget to ask before launching its add-on?

You have been solicited to conduct a performance evaluation for a public organization that has been corrupted over issues of personnel embezzling funds. before actually conducting the evaluation, you—the evaluator—need to know certain specifics to conduct a thorough evaluation. compose a proposal that describes what type of evaluation will be conducted. in the proposal, explain the type of public organization. describe some of the main services, products, and activities the organization provides to the public. describe the size of the problem, who is affected by the problem, how long the problem has been in existence, and how long the evaluation will take. also, describe what the evaluation will assess with respect to organizational leadership. finally, what outcomes do you propose the evaluation will to achieve for the organization?