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Business, 22.08.2020 16:01 robertotugalanp1wlgs

Subway is targeting a more narrow market segment among college students than the segment on which McDonald’s focuses. Subway is focusing on students interested in healthy fast food. To select this business strategy, Subway would have used information from all the following categories EXCEPT:. a. demographic factors.
b. psychological factors.
c. consumption-pattern factors.
d. end-use segments.

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