Procter & Gamble determined that its Thermacare Heat Wrap was underperforming and lacked a desired level of growth potential, so it decided to sell the brand. In what phase of the product life cycle was Thermacare Heat Wrap? a. failure b. growth c. maturity d. decline

d. decline

Explanation:

Based on the description provided it seems that the product is in the decline phase of its life cycle. This stage is described as the terminal stage where sales tend to drop drastically, so much so that the company begins to start losing money and production is ultimately halted. In this scenario, Procter & Gamble saw this terminal stage occurring and preemptively got rid of the brand.

1) the stages a new product goes through from beginning to end, i.e., the stages that a product passes through from introduction through growth, maturity, and decline. 2) the time from initial research and development to the time at which sales and support of the product to customers are withdrawn. 3) the period of time during which a product can be produced and marketed profitably.

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