In the current business climate, firms may want to consider evaluating performance more often because

Changes in the business climate occurs rapidly

Explanation:

Performance evaluation is the process by which an employee is rated based on his performance on various key performance indices.

Feedback from performance evaluation serves as a way for the employee to improve of their job execution.

Businesses may want to consider more frequent evaluation not performance because this provides information they can use for future job assignments and compensation, and help in modifying employee behaviour to more effective work habits.

This is necessary to keep the business competitive in the changing business climate

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