What capability of SuperGroup would be considered costly to imitate? a. The Superdry brand
b. Expertise of senior management
c. Its owner-entrepreneurial style of management
d. Its rate of expansion

The capability of SuperGroup that would be considered costly to imitate is:

a. The Superdry brand

Explanation:

According to SuperGroup “the Superdry brand is at the heart of the business.” The brand targets discerning customers who seek to purchase “stylish clothing that is uniquely designed and well made.” The brand has “wide appeal, capturing elements of ‘urban’ and ‘streetwear’ designs with subtle combinations of vintage Americana, Japanese imagery, and British tailoring, all with strong attention to detail.”  Historically, the brand targets "customer—teens and those in their early twenties."  Customers love the Superdry products as well as the “theatre and personality” of the stores in which they are sold. The brand is sold with “personalized shopping experiences that enhance the brand rather than just selling clothes.”

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