A new landscaping company uses the same logo and shade of green in all forms of communication including its online ads, truck signage, website, and business cards. Which technique is being used by this landscaping company to promote its business

Consider two similar industries, portal crane manufacturing (pcm) and forklift manufacturing (flm). the pcm industry has exactly three incumbents with annual sales of $800 million, $200 million and $100 million, respectively. the flm industry has also exactly three incumbents, with annual sales of $500 million, $450 million and $400 million, respectively. which industry is more likely to experience a higher level of rivalry?