‘An enterprise may capture value through either innovation leadership or innovation followership'. Discuss this statement with the help of one example each for innovation leadership and innovation followership.

Explanation:

This statement is true, due to the fact that a company to stand out in the market must have a strategy that guarantees significant advantages over its competitors, that is, the company must be prepared to have its own identity in the market that gives it value, what can be achieved through innovation.

An example of innovation leadership and followers of innovation is the case of entrepreneur Jeff Bezos, founder of Amazon, a pioneer in internet sales. It can be said that through the innovative vision that Jeff Bezos has, he managed to found a company that sold books online in 1994, a time when the internet was not so widespread and few people had access. Therefore, Bezos, through leadership in innovation, transformed his company into an empire with several different businesses, always following technological changes and people's behaviors, to always follow market innovations and keeping his company always competitive, being a world technology giant.

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