Which one of the following is false as concerns the merits of why being public spirited and devoting time and resources to social responsibility initiatives, environmental sustainability, and good corporate citizenship is "good business?" A. The higher the public profile of a company or its brand, the greater the scrutiny of its activities and the higher the potential for it to become a target for pressure group action.
B. Some employees feel better about working for a company committed to improving society--a condition that can contribute to lower turnover and better worker productivity.
C. A strong visible social responsibility strategy gives a company an edge in differentiating itself from rivals and in appealing to those consumers who prefer to do business with companies that are good corporate citizens.
D. Acting in a socially responsible manner nearly always results in higher profits because the accompanying favorable publicity produces gains in revenues that are more than sufficient to cover the costs of its social responsibility strategy.
E. Companies with deservedly good reputations for contributing time and money to the betterment of society are better able to attract and retain employees compared to companies with tarnished reputations.