Evaluating the competitive value of the cross-business strategic fits in a diversified firm's business portfolio entails consideration of:. a. whether the competitive strategies in each business possess good strategic fit with the parent company's corporate strategy.
b. whether the parent's company's strongest competitive synergies are being deployed to maximum advantage in each of its business units.
c. how much competitive value can be generated from forceful efforts to capture the benefits of strategic fits stemming from cross-business transfer of competitively valuable resources and capabilities, cost-saving efficiencies in the value chains of sister businesses, brand- name sharing, and cross-business collaboration to create new performance-enhancing competitive capabilities.
d. whether the competitive strategy employed in each business acts to reinforce the competitive power of the strategies employed in the company's other businesses.
e. how compatible the competitive strategies of the various sister businesses are and whether these strategies are optimally crafted to achieve the same kind of competitive advantage and thereby enhance the diversified company's overall performance.