An airline company that changes its logo is using which of the following strategies to keep up revenue in the maturity stage? marketing mix modification
brand extension
product modification
market modification

marketing mix modification

Explanation:

The company is changing one of the variables of the marketing mix.

The marketing mix variables are product, price, promotion and place, and the logo is part of the product viarble.

Mature companies sometimes change their logos in order to renew this part of their marketing mix, in order to reach new customers, or keep some of th existing ones who might be sensitive to novelty.

answer; (consensus);