A grocery store offering loyalty cards with discounts to its customers is an example of how transaction data can be used in a customer relationship management (CRM) system. a. Trueb. False

A. True

Explanation:

Keeping track of transaction data such as how much goods and services a customer purchases from a business helps in deciding what or which customer gets loyalty cards and therefore discounts. Transaction data is integrated into customer relationship management systems(CRMS) which is then used to manage and assign customer discounts as appropriate, depending on customer loyalty in purchase value over time. For example, sales data for Kelvin would be integrated into CRM database to assign discounts to Kelvin if his purchase value is qualified for loyalty discounts

answerplace value;