The most important strategic issue for companies to resolve when competing in international markets is

analyze the entry requirements necessary for the international market, mainly bureaucratic requirements such as regulations, policies and initial capital.

Explanation:

Before expanding the business to an international market, a company must analyze essential strategic issues, in order to know the viability of business internationally, because although internationalization is a competitive and strategic factor for the gain of positive results, there are important barriers to considered.

The first strategic issue to be analyzed is the bureaucratic process when establishing business in a different country, as there are regulations, policies and capital requirements that vary from one country to another and the company must analyze whether such barriers will be an impediment to organizational success, or they can be beneficial to the business.

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