After a few years of work in the marketing department of a small firm, you are placed in charge of the firm's inbound marketing. What are you most likely to be in charge of? Group of answer choices

Ensure that customers can find the firm when they search for information on products and services.

Explanation:

Inbound marketing involves attracting customers to a business's products and services by improved customer service and building trust.

Various channels that can be used for inbound marketing are social media, content marketing, search engine optimisation, and branding.

Outbound marketing on the other hand involves pushing out of various products an services to customers via various channels.

Steps in inbound marketing are:

Define the customer

Understanding customer purchase cycles

Establish potential customer

Build loyalty

Use customer relationship management (CRM)

Content management