is the part of the marketing mix that aims at satisfying consumers by providing features and benefits. (Enter one word in the blank.)

Product

Explanation:

The marketing mix can be defined as a strategy developed by Kotler, which defines 4 essential pillars for a marketing strategy to be carried out effectively and generate positive results for a company, are the so-called 4 P's of marketing, which are: Product , place, price and promotion.

The product is what the company will offer in the market to bring you financial returns, and it must exist fulfilling a series of essential requirements for it to be successful and accepted by consumers, for this the company must carry out a series of researches that will help to shape the product according to the needs and preferences of the potential audience, and then develop a strategy that is successful and makes the product well accepted and creates value for the consumer.