Fill in the blank: In the stage of the buyer's journey, the potential buyer has defined their problem and is actively researching different solutions.

Consideration.

Explanation:

The buyer's journey in sales management refers to the process whereby a consumer or customer is aware of a product, considers and decide whether to buy the product.

Hence, the buyer's journey comprises of three main stages and these are;

1. Awareness stage.

2. Consideration stage.

3. Decision stage.

In the consideration stage of the buyer's journey, the potential buyer has defined their problem and is actively researching different solutions. This ultimately implies that, the buyer (customer) already knows what his or her problems are and what they need to get to fix the problem (solution).

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