What are the two names for the assets that reside within the minds of members, customers, and colleagues and include physical structures and recorded media?

Intellectual capital and knowledge assets.

Explanation:

Intellectual capital and knowledge assets are the two names for the assets that reside within the minds of members, customers, and colleagues and include physical structures and recorded media. Intellectual capital can be defined as an intangible asset or collective knowledge of employees or individuals working in an organization, which has the potential to contribute to the development, as well as generate value for the organization.

On the other hand, a knowledge asset is the sum total (cumulative) of the intellectual resources possessed by an organization and by extension contributes to its success.

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