Ameri-Tee competes in the branded clothing market. Since its domestic (U. S.) market is becoming quite competitive, the company wants to expand internationally. The company's CFO, Bing Jones, wants to sell the company's products "as-is" in foreign markets because he wants to minimize costs. Shayna Rodriguez, the company's marketing manager is vehemently opposed to this idea. She believes that the company has to address the product attributes, communication or promotion strategy, pricing strategy, and distribution (or place) strategy for each of the markets that the company wants to enter. What is Shayna Rodriguez referring to?