The measurement principle requires that: a. business transactions be consistent with the objectives of the entity.
b. the Financial Accounting Standards Board be fair and unbiased in its deliberations over new accounting standards.
c. accounting principles meet the objectives of the Security and Exchange Commission
d. amounts recorded in the financial statements be based on independently verifiable evidence

Advanced enterprises reports year-end information from 2018 as follows: sales (160,250 units) $968,000 cost of goods sold 641,000 gross margin 327,000 operating expenses 263,000 operating income $64,000 advanced is developing the 2019 budget. in 2019 the company would like to increase selling prices by 14.5%, and as a result expects a decrease in sales volume of 9%. all other operating expenses are expected to remain constant. assume that cost of goods sold is a variable cost and that operating expenses are a fixed cost. should advanced increase the selling price in 2019?