A marketing plan includes a number of factors, including the marketing mix. What is the marketing mix?
A. How the company intends for customers to view its product
relative to the competition
B. A plan for spending money
C. The variables of product, price, place, and promotion
D. Using names and symbols to identify the company's products

The owner of firewood to go is considering buying a hydraulic wood splitter which sells for $50,000. he figures it will cost an additional $100 per cord to purchase and split wood with this machine, while he can sell each cord of split wood for $125. if, for this machine, design capacity is 50 cords per day, effective capacity is 40 cords per day, and actual output is expected to be 32 cords per day, what would be its efficiency?