Positioning of the company is part of the overall corporate strategy. The billy-joe/jim-bob company has done its research and they know how the customer defines quality and what makes the customer happy. They will use this to establish a positioning strategy on meeting these needs/wants. Based on this, the billy-joe/jim-bob company needs to work on positioning the company based on:

These are the answer choices for the question:

And this is the correct answer choice:

Explanation:

The company has defined is general corporate strategy, and also its functional strategy for the marketing department: they will focus on providing goods that are of high-quality, and in order to do so, they have launched a market study that will find what the customers defined as "quality".

answer; experimentation;