Social business (Connect, Perform) One current answer to the historical struggle within management to balance the things of production and the humanity of production is social business, including the use of social media. Please indicate if the social media benefits listed below aid a thing of production or the humanity of productioin Social media benefit Thing of production Humanity of production
Improve customer relationships
Improve efficiency
Yammer is a social enterprise for businesses that helps employees communicate with each other. If a company used a social media technology like Yammer, which of the following would you expect to be directly and positively impacted?
a. Efficiency
b. Manufacturing
c. Shareholder relations
d. Communication

question 1:

social media benefit                         Thing of               Humanity of

                                                          production           production

Improve customer relationships                                          X

Improve efficiency                                  X

Customer service relationship is all about the relationship between a company and its customers (the human side of a business).

Efficiency is about using the resources that a business in the best and most efficient possible manner, resulting in higher gains.

question 2:

d. Communication: Yammer can help to improve communications between team members

a. Efficiency: when communications improve in a company, so does the efficiency and productivity of its employees. E.g. learning processes speed up as well as conflict resolutions.

b. Manufacturing: depending on the type of business, some manufacturing processes might improve since employees efficiency and productivity improves.

c. shareholder relations: ultimately, Yammer can help a business improve and be more profitable, which will always result in better shareholder relations.