Business, 02.10.2020 15:01 rutza

PLEASE HELP ITS DUE TODAY AFTER 20 MINS Read the scenario, keeping in mind these key concepts: the four Ps of the marketing mix, organizational market, consumer market, customer profile and market share. Then note the details of this scenario related to each concept.

Scenario: An apparel manufacturer makes garments for use in businesses in which employee work in cold environments such as freezer boxes. The company’s sales representatives call on the person responsible for buying these garments for the company’s employees. (i. e operation manager, purchasing agent, safety director). These garments have a heavy duty outer shell and very strong insulation. Recently, a fashion craze began when young males between the ages of 18-30 started wearing these garments. So the company decided to sell them online for personal use through Amazon (App) and the company web site. To capitalize on the fashion craze, the garments were advertised in men’s magazines, such as Sports Illustrated. In the B2B market the price of the jacket is $45 because there is a manufacturer’s discount included for buying in large quantities. The price on Amazon and on the company’s website is $ 75. Since the majority of this manufacturer’s sales come from businesses. Its catalog and website are used to promote the product, along with print advertisements in trade magazines. In the B2B market, the company enjoys a 70 percent market share; as it is a niche market with few competitors.

1- Marketing Mix for the Organizational Market:

2- Marketing Mix for the Consumer Market.

3- Customer Profile in the Organization Market.

4- Customer Profile in the Consumer Market.

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