Company analysis. Given the financial data in the popup window, for Disney (DIS) and McDonald's (MCD), compare these two companies using the following financial ratios: debt ratio, current ratio, total asset turnover, financial leverage component (equity miltiplier), profit margin, and return on equity. Which company would you invest in, either as a bondholder or as a stockholder? Disney McDonald's
Sales $48,719 $28,049
EBIT $12,291 $8,143
Net Income $7,523 $5,521
Current Assets $15,078 $5,019
Total Assets $84,121 $36,669
Current Liabilities $13,295 $3,066
Total Liabilities $39,228 $20,583
Equity $44,993 $16,058

1. Debt ratio=Total liabilities/Total assets

Disney = 39,228/84,121  =0.466328

McDonald's=20583/36669  =0.561319

Based on this ratio, Disney is a better investment option because Disney is less leveraged than McDonald's which means it is has taken lesser risk than McDonald's.

2. Current ratio = Current assets/Current liabilities

Disney = 15078/13295  = 1.1341

McDonald's=5019/3066  =1.6369

Based on this ratio, McDonald's is a better investment option because of higher ratio, its ability to pay its current liabilities with its current assets is better than Disney.

3. Total asset turnover=Sales/total assets

Disney = 48719/84121  = 0.5791

McDonald's = 28049/36669 = 0.7649

Based on this ratio, McDonald's is a better investment option because of higher ratio, it shows that McDonald's is generating more revenues per dollar of assets which implies better performance.

4. Financial leverage= Total debt/total equity

Disney = 39228/44993 = 0.8718

McDonald's = 30583/16058 = 1.2817

Based on this ratio, Disney is a better investment ratio because McDonald's ratio is more than 1, which means it has more debt than equity and it shows higher burden on the company to repay principal and interest.

5. Profit margin= Net income/Sales

Disney= 7523/48718 = 0.1544

McDonald's= 5521/28049 = 0.1968

Based on this ratio, McDonald's is a better option as it has earner more income per dollar of sales, which means it is more profitable and is performing better

6. Return on equity= Net income/Equity

Disney= 7523/44993 = 0.1672

McDonald's= 5521/16058 = 0.3438

Based on this ratio, McDonald's is a better option as is it is providing higher return to its shareholders.

Final Conclusion: McDonald looks a better investment option for both a bond holder and a shareholder.

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