Cezanne Industries is planning on purchasing a new piece of equipment that will increase the quality of its production. It hopes the increased quality will generate more sales. The company's contribution margin ratio is 50%, and its current breakeven point is $600,000 in sales revenue. If the company's fixed expenses increase by $30,000 due to the equipment, what will its new breakeven point be (in sales revenue)? If Cezanne Industries' fixed expenses increase by $30,000 due to the equipment, what will its new breakeven point be (in sales revenue)? Begin by identifying the general formula to compute the breakeven sales in dollars. ( Fixed expenses + Operating income ) ÷ Contribution margin ratio = Breakeven sales in dollars Cezanne will now have to generate of sales revenue to break even.