Business, 15.10.2020 08:01 jadyngrey50

This activity is important because as world trade has grown, more companies have entered the global market. Once a firm decides to enter the global market, it must choose which means of market entry is the most appropriate. The global market entry strategies vary greatly on the dimensions of financial commitment, risk, marketing control, and profit potential. The goal of this exercise is to demonstrate your understanding of the different types of global market entry strategies: exporting, licensing, joint venture, and direct investment. Match the correct global market entry strategy with the followings.

a. Indirect Exporting
b. Direct Exporting
c. Licensing
d. Franchising
e. Joint Venture
f. Direct Investment

1. Moodmatcher lipstick
2. Boeing
3. Yoplait
4. McDonald's

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