What is the difference between a marketing strategy and a marketing plan? A. A marketing strategy tells where a business wants to go and the marketing plan tells how to get there.

B. There is no difference between a marketing strategy and a marketing plan.

C. A marketing strategy is rather flexible, but a marketing plan should not be revised once it has been created.

D. A marketing plan is written first and forms the basis of the marketing strategy.

When cell phones were first entering the market, they were relatively large and reception was undependable. all cell phones were essentially the same. but as the technology developed, many competitors entered, introducing features unique to their phones. today, cell phones are only a small fraction of the size and weight of their predecessors. consumers can buy cell phones with color screens, cameras, internet access, daily planners, or voice activation (and any combination of these features). the history of the cell phone demonstrates what marketing trend?