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Business, 16.10.2020 14:01 mariabarcenas6807

William Company owns and operates a nationwide chain of movie theaters. The 500 properties in the William chain vary from low volume, small town, single-screen theaters to high volume, big city, multi-screen theaters. The management is considering installing machines that will make popcorn on the premises. These machines would allow the theaters to sell popcorn that would be freshly popped daily rather than the pre-popped corn that is currently purchased in large bags. This proposed feature would be properly advertised and is intended to increase patronage at the company's theaters. Annual rental costs and operating costs vary with the size of the machines. The machine capacities and costs are as follows:

Economy Regular Super
Annual capacity (boxes) Cost 50,000 120,000 300,000
Annual machine rental $8,000 $11,000 $20,000
Popcorn cost per box 130 130 130
Other costs per box 220 140 050
Cost of each box 080 080 080

Required:
a. Calculate the volume level in boxes at which the economy popper and regular popper would earn the same profit (loss).
b. Management can estimate the number of boxes to be sold at each of its theaters. Present a decision rule that would enable William's management to select the most profitable machine without having to make a separate cost calculation for each theater.
c. Could management use the average number of boxes sold per seat for the entire chain and the capacity of each theater to develop this decision rule? Explain your answer.

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