The Dean of Admissions at Pace University is considering a survey of high school seniors in order to design better promotional materials for Pace. Discuss the issues to be considered, the different methods of conducting this survey, and the advantages and disadvantages of each.

different methods can be used here to conduct this survey

1.questionnaire method

2. focus groups

3. interview

Explanation:

Answer 1)

We have several ways of conducting a research.  t, the research issue is basically to know how can the university can do better promotion of their their school, theyaretring to put their school on the spotlight on how they can get  more students to be interested in the university and what can be done to raise awareness le about the school.

different methods of doing this survey:

1) Questionnaire Method:

in this survey method through the use of Google forms or other survey sites, the students can get a link where they can fill in their preferences or make suggestions by writing. it is quite a popular and simple way of doing a survey.

Advantages

· It has a good rate of Representativeness.

· it is relatively cheap

· data can be gotten in a convenient way

· it gives good Statistical Significance

· its design is inflexible

Disadvantages

· Respondents do not always give exact and fair answers.

· it is difficult to convey emotions through this

· There may be a problem in understanding and interpreting some of the qusetsions

. developing rapport can be quite an issue

2) Focus Group:

Focus group discussions is another method where some of the students and the dean who acts as a moderator, organizes a meeting and everyone is given the opportunity to share useful inputs.

Advantages

· Its easy to see and know the emotions of the respondents based on the issues at hand

. uncovered ideas would be discussed

. gives an opportunity to know the view point of everyone present·  

Disadvantages

· people may not want to convey their true thoughts or belief about the discussion on ground.

· people may be reluctant to chip in their perspective especially if it is against tahtof another member

· students would be made to give responses to things they have not seen or experienced

3) Interviews:

the use of Interview is the most reliable way of going about this survey. the dean would be able to generate original data. few students can be interviewed and their inputs can be taken regarding the issue.  

Advantages

· adaptability on the side of interviewers

. better response rate

. flexibility on the side of interviewer

disadvantage

time consuming

provides less anonymity

costly

it could be biased

answer; i believe the correct answer is (sales promotion;