What are the sources of brand equity?

Ello, Imposter here

Explanation:

Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.

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According to Keller (2003) and his CBBE model, brand equity emerges from two sources namely brand awareness and brand image. According to this model, consumers build associations in their minds around a brand as the result of the marketing programs companies develop for their brands.

Explanation: None.

this business is a price setter.

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answer; human resource management.(hrm);