Which type of promotion would you use to attract customers quickly with the help of coupons, samples, and free gifts? is a way of promoting your products and attracting customers quickly with the help of free coupons, vouchers, samples, and gifts.

Which of the following statements is true of the balanced-scorecard? a. it is a more or less a one-dimensional metric of measuring competitive advantages of a firm. b. it is one of the traditional approaches of measuring firm performance. c. its primary focus is to base a firm's strategic goals entirely on external performance dimensions. d. it attempts to provide a holistic perspective on firm performance.