A local taxi company advertises being able to make cabs available to riders within 5 minutes. They have recruited several cab drivers to ensure that they meet this promise. Which dimension of the customer utility function they are appealing to

The correct answer is:

Timing

Explanation:

The utility function measures the level of satisfaction or the welfare of a consumer, as a function of the consumption of real goods or services. The dimensions of consumer utility function include; Fit, Timing, Location, performance, and price.

Fit: This has to do with the design of a product, satisfying a context-specific problem. That is the product "fits" the need of the consumer

Timing: This covers the length of time between when the consumer places an order to when the order arrives. A short timing is satisfying to the consumer. In this example, the timing of 5 minutes or comparatively ideal for cabs being available to riders.

Location: The location entails the extent of coverage within a country or region that the product can be accessed. Particularly in rural settings.

Performance: performance has to do with the efficiency of the product/service in the process of it being used

Price: price is the amount at which the product is made available to the consumers.