The natural and organic confectionary product category is currently in the stage of the product life cycle as evidenced by increasing rate of sales growth, broadened distribution, and a proliferation of organic peanut butter cup flavors. Multiple Choice introduction growth decline maturity

Growth.

Explanation:

The product life cycle can be defined as a cycle through which a product goes through from it's inception to it's terrmination or declination. The product life cycle is divided into four stages namely introduction, growth, maturity, and decline.

The stage in which the natural and organic confectionary product category is currently in the growth stage.

The growth stage of a product life cycle is the stage in which a product experience increased sales rate, broadened distribution, competition with other market increases, profit margin rises, etc.

Therefore, the correct answer is second option growth.

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