Your pricing strategy should allow for a good margin while addressing target
segment pricing. Which of the
following would be an appropriate
pricing strategy?
Rachel
Sacrifice your 50% margin to allow a lower sales
price that incentivizes a purchase.
Adjust the price to below the target.
Make sure the pricing is in the lower end of the
target range to incentivize the Outdoor Enthusiasts.
If necessary, adjust the backpack design to allow a
50% margin but lower the backpack price.
Charge a higher price if the features meet the
demands of the target segment.