Heather Green usually buys Heinz Catsup because she likes its taste. But this morning her local grocery was surprisingly out of Heinz, so she decided to buy another highly advertised brand that was on sale because she really needed it for her meal that night. For Heather, Heinz has probably achieved brand:a. preference. b. insistence. c. nonrecognition. d. rejection. e. extinction.

a. preference

Explanation:

As in the question it is mentioned that the heather Green normally purchased heinz Catsup as she likes the taste but she decided to purchase another brand i.e. highly advertised also it was on sale and she really needs it

So here the Heinz achieved the preference as usually she purchased the Catsup product but sh purchased another product due to high advertisement

So the preference is shifted to another product

Therefore option a is correct

c.

clarify customers’ doubts only when asked.

answer; marketing resource management;