Loyalty programs that are most likely to provide a sustainable advantage and to survive in the grocery industry are those that

Complete Question:

Loyalty programs that are most likely to provide a sustainable advantage and to survive in the grocery industry are those that

Group of answer choices

a) leverage data obtained from customers into more effective marketing decisions

b) save companies money by replacing other communication tools

c) result in true value creation

d) all of the above

d) all of the above

Explanation:

Loyalty programs can be defined as a collection of activities that add rewards, discount, as well as other enticing incentives given to customers for their loyalty to a business firm or company.

Loyalty programs that are most likely to provide a sustainable advantage and to survive in the grocery industry are those that are;

a). Average data obtained from customers into more effective marketing decisions

b. Save companies money by replacing other communication tools.

c. Result in true value creation.

i think the answer is a. science center.