Business, 18.11.2020 03:20 nolangriffin
Consumer behavior quiz
1. Marketing strategies should be targeted to which of the following adopter classes?
innovators
innovators and early adopters
innovators, early adopters, and early majority
innovators, early adopters, early majority, and late majority
2. Benjamin bought a used car and wants to change the seat covers. What is this an example of?
Information search
Product choice
Problem recognition
Evaluation of alternatives
3. When considering customer satisfaction, the relationship between the consumer’s and the product’s is important.
Information; actual features
Alternatives; price
Attitude; performance
Expectations; perceived performance
4. dissonance refers to buyer discomfort caused by post-purchase conflict.
Cognitive
Situational
Product
Purchase
5. The product that the customer ultimately decides to purchase is influenced by two stages: the purchase ___ and the purchase ___.
Intention; decision
Situation; behavior
Information; price
Evaluation; alternative
6. Successful marketing
Focuses solely on selling more products.
Continues long after the product is purchased.
Includes preproduction through selling the product.
Ends once the product is sold to consumers.
7. A customer has chosen the model of MP4 player that he intends to purchase. On his way to the store, he has a conversation with his sister about the MP3 player he is going to buy. She expresses her opinion about MP3 players. The factor that could come between the consumer’s intention to buy an MP3 player and his ultimate purchase decision is directly related to
The consumer’s evaluation process for MP3 players.
Unexpected situational factors surrounding the consumer’s decision.
Additional consumer research on MP3 players.
Another’s attitude toward the chosen product.
8. Your friend Sam is always in the know about new gadgets coming out. He always has the latest and greatest cellphone. Which of the following types of adopters best describe Sam?
Early adopter
Innovator
Early-majority adopter
Laggard
Answers: 1
Business, 21.06.2019 21:30
He set of companies a product goes through on the way to the consumer is called the a. economic utility b. cottage industry c. market saturation d. distribution chain
Answers: 3
Business, 22.06.2019 03:20
Look at this check register. calculate the current balance. check date transaction (+) deposit balance 5/1 5/3 $82.92 debit 8.00 78.24 005 monthly fee phone bill paycheck 1 125.00 5/15 5/17 5/20 atm 40.00 56.50 006 t ennis lessons the current balance is?
Answers: 1
Business, 22.06.2019 08:20
(05.04 mc) a 2012 report from the u.s. surgeon general stated: "another common practice is strategically locating tobacco-related marketing materials where young children will be exposed to them. tobacco industry executives acknowledge that products and advertising should be placed at eye level (pollay 2007), but in california, 48% of stores had at least one cigarette marketing item at or below 3 feet from the floor (feighery et al. 2001)." it was also noted that 25% of cigarette displays were next to candy. in addition, a national study found that about one-third of the stores had tobacco ads at low heights. after california banned counter displays, some stores place cigarettes in transparent displays so product brands could still be seen. why did some stores use transparent units to display the cigarettes? (3 points) to comply with the new rules while still encouraging cigarette purchases via visual exposure to ensure children and minors are not exposed to cigarettes and their eye-catching packaging to minimize exposure to humidity, extending the shelf life of the cigarettes' tobacco to reduce the occurrence of shoplifting, since cigarettes are high-revenue items
Answers: 3
Business, 22.06.2019 20:30
The former chairman of the federal reserve, alan greenspan, used the term "irrational exuberance" in 1996 to describe the high levels of optimism among stock market investors at the time. stock market indexes such as the s& p composite price index were at an all-time high. some commentators believed that the fed should intervene to slow the expansion of the economy. why would central banks want to clamp down when the economy is growing? a. to block the formation of unsustainable speculative asset bubbles. b. to curtail excessive profits in the banking system. c. to prevent inflationary forces from gathering momentum. d. all of the above. e. a and c only.
Answers: 3
Consumer behavior quiz
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