ImBev, the maker of Budweiser Beer, has hired a DESB marketing class to research this question: How are beer sales affected by the Super Bowl and March Madness? The class determines that the most likely segmentation variable in this study will be . a) buying situationb) behavioristic/benefitsc) geographicd) socioeconomice) psychographic

b) behavioristic /benefits

Explanation:

The behavioral variable of the segmentation that is being used by the company to research at the hand. Because  March Madness and Super Bowl are events that help develop the behavioral characteristics of the fans who watches the match when the teams is playing. To draw more benefits or to enjoy people watching the matches prefer to take bear. So this is a behavior of the people towards the March Madness as well as Super Bowl which influences the behavioral variable of the people to buy a beer.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation: