Jordan is responsible for creating a new product for a company the product needs to be completely original(not based on any other project) and no outside parties are allowed to have knowledge of this project. what should he do to solicit help in this process. a. review old company records
b. use employee suggestions
c. contract a marketing research company
d. conduct a customer survey

Pam is a low-risk careful driver and fran is a high-risk aggressive driver. to reveal their driver types, an auto-insurance company a. refuses to insure high-risk drivers b. charges a higher premium to owners of newer cars than to owners of older cars c. offers policies that enable drivers to reveal their private information d. uses a pooling equilibrium e. requires drivers to categorize themselves as high-risk or low-risk on the application form