In a statement to Gillette’s shareholders, its CEO indicated, "Despite several new product launches, Gillette’s advertising-to-sales declined dramatically . . . to 7.5 percent last year. Gillette’s advertising spending, in fact, is one of the lowest in our peer group of consumer product companies." If the elasticity of demand for Gillette’s consumer products is similar to other firms in its peer group (which averages -4.5), what is Gillette’s advertising elasticity?

‭0.34

Explanation:

Gillette’s advertising elasticity tells of the impact that Gillette's advertising has on its demand.

Given the details in the question, the following formula can be used;

Advertising elasticity/ -Gillette elasticity of demand = Gillette’s advertising-to-sales

Advertising elasticity/ -(-4.5) = 7.5%

Advertising elasticity = 7.5% * 4.5

= ‭0.34

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the correct answer is economics is a game without winners or losers.

unlike sports or games economic is a game without losers or winner rather it is a game where everyone wins. parties of business doing businesses exchange money with each other and hence exchange is done on the basis of goods. one party takes the goods and other sales it so there is winner on both sides. each party values more highly the good it gets than the good it gives up. both sides exchange only because both intend to increase their value. so there is no concept of lose or win.