Create a timeline of actions undertaken by the Rent the Runway (RTR) co-founders. Create 3 business model canvases for RTR for each of the following three conceptualizations of the business: For the turnkey solution For the initial branded website idea For the final business concept at launch Explain how information the cofounders learned about their business led to specific changes in the three business model canvases. The founders realize that they will need to provide telephone customer service for their customers. Given the value proposition they finally wound up with (the 3rd canvas), where should this service lie on the quality/cost spectrum? Suggest some policies to optimize it accordingly. At the end of the written case in 2010, the co-founders are considering whether to (1) stick with their original plan to pursue operational improvements before raising additional capital, or (2) accelerate fundraising in order to expand inventory and product range, enabling RTR to serve broader customer segments and usage occasions. How would you recommend they proceed?