Business, 29.11.2020 15:10 jayjeralm070805
Differentiation means that:
a. the firm should aim its efforts at a target market that is different from a target market that a competitor would find attractive.
b. a firm's marketing mix is distinct from and better than what is available from a competitor.
c. a firm uses its resources in a different way than competitors use their resources.
d. a firm should screen out opportunities using different criteria than those used by other firms.
e. when a firm's marketing strategy is not going well it should change to a different set of operational decisions.
Answers: 1
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Differentiation means that:
a. the firm should aim its efforts at a target market that is different...
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