Mark has a plan to launch what he believes is an exciting new product line, but he knows that if he is going to get his boss's support, he needs to appeal to facts rather than emotion. Therefore he puts together a detailed proposal showing sales, marketing research, cost-benefit analyses of potential product launch strategies, and other supporting data. Mark is using an influence tactic known as

Rational persuasion

Explanation:

The ability to Influence, change someone's opinion or make them to agree or believe your presentation, views and others is simply the use of behaviors to cause behavioral or attitudinal changes in others.

There are ten types of influence tactics which are Rational persuasion, Inspirational appeal, Consultation, Collaboration, Ingratiation, Personal appeals, Exchange tactic, Apprising, Pressure and Coalition.

Persuasion is defined as a successful act of effort at influencing another's mental state through communication in a circumstance in which the one(the one who is persuading) has some measure of freedom.

Rational persuasion is simply using of logical arguments and hard facts to show someone that a request is Worth striving for, diving into or worthwhile.

answer; depth;