A person who is involved in the process of creating and managing a business to achieve his or her desired objectives is engaged in

entrepreneur

Explanation:

An entrepreneur is an individual who initiates the process of creating and managing a business entity with profit motives. They start with developing a business idea and transform it into a successful venture. Entrepreneurs assume the risks associated with starting a new business. They risk their capital, time, and energy with the expectation to make profits.

Entrepreneurs are creative and innovative people. They spot business opportunities where others don't.  Entrepreneurs develop products and services that address the community's needs.

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