What people organization and technology problems were responsible for nasty gals failure as a business?

Heavy expenditures on marketing and advertising

Explanation:

The fact that a business does marketing or advertising is not a guarantee that business will follow suit immediately, business owners have to understand that marketing and advertising is a long term trend when purchaser's become loyal shoppers. Nasty Gal's swift growth was propelled by heavy expenditures on advertising and marketing.

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