Negative word-of-mouth communication is more likely to occur when consumers: Group of answer choices repeatedly purchase products of a single brand. perceive that the problem is severe. face problems that are unstable. make purchase decisions that are not credible. are satisfied with the company's responsiveness.

perceive that the problem is severe.

Explanation:

The negative worth of mouth communication arise when the problem is very serious. As the firm product would be more famous by the worth of mouth only but if there is a negative worth of mouth communication so it seems that the problem is very serious

Therefore the second option is correct

Hence, all the other options are incorrect

answer; /// that is so (false);

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.