Products and Services Funding Request Financial Analysis Goals and Strategy Executive Summary Competitive Analysis Marketing and Sales Market Analysis Organization 1. How you will differentiate the company from competitors 2. Your mission statement 3. Suppliers your company relies on to produce its products 4. The amount of funding needed to start the company 5. A description of your competitors 6. Your advertising plan 7. The financial history of the company 8. A description of the needs and desires of your potential customers 9. A description of the departments in the company