A seller can create value in a customer relationship by nurturing the customer's trust and developing it into.

Loyalty.

Explanation:

This is seen in different forms in a human being. In an organisational or marketing setting, it is seen to be dicey and do not come by easily; as the quality of the commodity play also key role in getting a customer's loyalty. Such customers are seen to have good raport as good interaction principles and techniques have been used in getting a marketing approach that seem to have made them happy. This form of relationship can be seen to go beyond buying and selling as the customer can be seen to shower or receive other forms of kindness in the process.